There's nothing inherently wrong with a pro sports franchise adopting a kitschy, cartoon-like logo... particularly a minor professional team. Frankly, that's the route that many minor-pro teams go. They utilize a kid-friendly logo as their primary mark, with at least a couple of ancillary marks that are geared more towards adults. Experienced, talented graphic design professionals including Dan Simon of Studio Simon and Joe Bosack of the Joe Bosack Design Company have proven themselves quite capable of developing attractive logo packages for professional sports franchises that fit this description for NHL Jerseys. The problem with the Connecticut Whale's logo is that it represents horrendous design technique. The line-weights are all over the place. Certain portions of the logo (where the "C" overlaps the whale's tail, the way the fin grips the hockey stick) look like a quick "cut-and-paste" rush-job. The fonts chosen for the wordmark are generic. The overall feel is dated - like something from the mid-1980s. So, why did the Whale fail while other minor-pro teams have succeeded? Because a "design-by-committee" approach led by Howard Baldwin - an individual with no graphic design training - was bound to fail. Rather than hiring experienced design professionals who possesed a history of creating dynamic visual brands for pro sports clients, Baldwin opted to have himself and the Whale marketing team play too large a role in the design process. It strikes me that the graphic designer they hired - Erik Carlson - is probably a relatively inexperienced hand at sports branding. They went with "cheap Wholesale Jerseys and quick"... and it shows. Honestly Vancouver Canucks Jerseys , the longer I look at it, the more comfortable I feel. At first sight I was heavily shocked how they messed up a great idea. But like being said, it's still the minors and if you compare it to new logos over the past five years it just looks how it's supposted to: Old School! And really: Who stops attending hockey games just because the team switches name and logo? It's not like they are becoming the Conneticut Cinderella and dress up in glitter spandexMLB Jerseys...
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