First off I dont love the logos but I also don't hate them, I'll pass he when I see the final product of the whole uniform. However I have a feeling that red is not going to be a major color in the Jerseys design. With that alternate blue color and the striping in the background of the website I feel like we are going to see something like the Florida Panthers alternates. Let's hope not. Powder blue like colors are so overdone in the NHL since the Penguins brought it back. How does True North not have a Winnipeg Jets logo design in place 3 or 4 years ago when they first started to chase a team? I know they wanted to go with the name Moose but it was obvious to everyone else that they could not possibly go with any other name than the Jets. At the very least they should have done up a Jets logo package just in case. For me, while the primary logo feels like a secondary logo, there are still some classic logos that are more simple, like the Rangers, Maple Leafs, Bruins and Flyers. And all of those feels like primary logos to NHL Jerseys. They could probably just tweak the logo to make it feel more primary: remove the circle and replace it with outlines. Make the jet in blue shades, have white oulines for the jet to separate it from the leaf, then have a silver/grey outline for the leaf and jet on top of that. While the circle connects to the Royal Canadian Air Force, it doesn't feel fitting as a Baseball Jerseys logo. As a Canadian who's father was in the Air Force I actually really like the branding of this team. It shows a ton of national pride. Is it bland? Maybe...does it seem rushed? Possibly...I respect this blog regarding the design expertise the author has so I don't believe that this most recent post is an "angry" rant. I will also note that the best point made in this post is that the Bolts new look is similar in it's simplicity (I think the secondary mark should be the primary) and that as a fan the author likes it. That being said, I'll take this new look over a cartoon any day. Maybe I'm biased regarding this siimple but bold look being a Wings fan... This package looks rushed. It is not eye catching and the primary is very confusing. Seriously: what is your eye supposed to focus on? The plane and the maple leaf both take up the same real estate!! And when you scale it down all you see is a circle with a blob in the centre. Oh and it has a MLB Jerseys everywhere!!! I'm sorry but it's time to stop plastering the maple leaf on everything in canada. especlally on any nhl team that is not the mapleleafs. I think this is a great set of branding marks. I like the factthat it is indeed understated. I think it honours the RCAF as they had wished and breathes new life into a name and brand that I thought was kind if lame with a boring logo. We live in an era where everybody can take a swing at designing logo's and this one keeps it simple and even better doesn'tuse an oveabundance of black. This will look great as the team moves forward with it's history.
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